What your non-technical hero sees

Screenshot of a spreadsheet with data

What your technical team sees

{
  "wines": [
    {
      "bottleSize": "750 ML",
      "price": "14",
      "thumbUrl": "noimage.gif",
      "rscore_OurScore": "90",
      "varietal": "shiraz",
      "year": "2012",
      "name": "3 Rings Barossa Shiraz 2012",
      "rscore_WineAdvocate": "90",
      "quantity": "120+",
      "rscore_WineSpectator": "90",
      "rscore_InternationalWineCellar": "90",
      "id": "3 Rings Barossa Shiraz 2012"
    },
    {
      "price": "18",
      "bottleSize": "750 ML",
      "thumbUrl": "b10454.jpg",
      "rscore_OurScore": "90",
      "varietal": "b10454.jpg",
      "rscore_WineAdvocate": "91",
      "name": "Torbreck \"Cuvee Juveniles\" GSM 2009",
      "year": "2009",
      "quantity": "~20",
      "desc": "91",
      "id": "b10454"
    },
    {
      "bottleSize": "750 ML",
      "price": "108",
      "thumbUrl": "b10639.jpg",
      "rscore_WineEnthusiast": "94",
      "varietal": "b10639.jpg",
      "year": "2005",
      "name": "Chateau Climens Barsac 2005",
      "rscore_WineAdvocate": "97",
      "quantity": "~7",
      "desc": "97",
      "rscore_WineSpectator": "95",
      "rscore_InternationalWineCellar": "94",
      "id": "b10639"
    },
    ...
  ]
}